SPlEL's high publicity level

All exhibitors benefit by the wide publicity that SPIEL provides. They have realized that this International Games Event represents an ideal platform for public relations. Compared to other events all exhibitors agree that one of the special things about the Essen SPIEL '11 was the overwhelming coverage in domestic and foreign media. During the four days of the International Games Event hundreds of journalists, along with their teams, reported on nearly everything that came their way in Essen. Meanwhile, the media success hasn't ceased, as many detailed reviews of the individual game come as a direct effect of having discovered those games in Essen. Thus the organizing Friedhelm Merz Verlag keeps playing a vital PR-role far beyond the time borders of the actual games event.

News Show for the media and retailers - a cost-free service:
An increasing number of publishers gain profile by introducing their new products on the occasion of Essen SPIEL. The Friedhelm Merz Verlag has created a cost-free "News Show" where journalists and retailers get first hand information on the latest games innovations.

Enormous appeal to visitors:
The International Games Event SPIEL, a must for all gamers, welcomed 154,000 visitors from all over the world, thus topping all figures from previous years. More than that, it has consolidated its reputation as an internationally unique phenomenon. The exhibitors' booths were teeming with gamers; courses and competitions were enthusiastically accepted. Retailers, teachers, representatives of public institutions and the whole game community collected information on the novelties of the year. For many exhibitors the Essen SPIEL not only paid in terms of public relations but also in hard currency. Many games had soon been out of stock and new merchandise was quickly called in.

SPIEL '11 also resounded positively from the booths of foreign companies. Exhibitors from abroad spoke of an ever increasing licence business and almost daily we receive phone calls and e-mails from abroad, conveying serious interest in the forthcoming SPIEL '12.

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